{"id":1103,"date":"2025-12-01T16:39:06","date_gmt":"2025-12-01T19:39:06","guid":{"rendered":"https:\/\/housi.com\/blog\/?p=1103"},"modified":"2025-12-08T10:57:41","modified_gmt":"2025-12-08T13:57:41","slug":"evento-publico-senior-paulista","status":"publish","type":"post","link":"https:\/\/housi.com\/blog\/lifestyle\/evento-publico-senior-paulista\/","title":{"rendered":"Housi lan\u00e7a plataforma de experi\u00eancias com evento para o p\u00fablico S\u00eanior na Paulista"},"content":{"rendered":"\n<p><a href=\"https:\/\/invoga.com.br\/2025\/11\/29\/\"><\/a><\/p>\n\n\n\n<p><em>Housi lan\u00e7a plataforma de experi\u00eancias para o p\u00fablico 50+ em evento na Paulista<\/em><\/p>\n\n\n\n<p>O Brasil vive um r\u00e1pido processo de envelhecimento populacional. De acordo com o Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE), at\u00e9 2050, pessoas acima de 60 anos representar\u00e3o quase 30% da popula\u00e7\u00e3o, mais de 66 milh\u00f5es de brasileiros. O avan\u00e7o desse grupo et\u00e1rio amplia a demanda por modelos de moradia e servi\u00e7os que favore\u00e7am autonomia, sa\u00fade, conviv\u00eancia e bem-estar.<\/p>\n\n\n\n<p>Atenta a esse cen\u00e1rio, a Housi, plataforma l\u00edder em gest\u00e3o de moradia inteligente, amplia sua presen\u00e7a no universo wellness com iniciativas voltadas ao p\u00fablico s\u00eanior. Reconhecida como pioneira em moradia por assinatura e por oferecer apartamentos mobiliados, flex\u00edveis e integrados a servi\u00e7os digitais, a empresa apresenta agora um movimento dedicado \u00e0 economia prateada por meio do Housi Club, sua plataforma de experi\u00eancias que promove atividades de bem-estar, integra\u00e7\u00e3o social e constru\u00e7\u00e3o de comunidade.<\/p>\n\n\n\n<p>No dia 29 de novembro, \u00e0s 09 horas, acontece a primeira edi\u00e7\u00e3o do Senior Club, subcategoria do Housi Club criada especialmente para o p\u00fablico 50+. A programa\u00e7\u00e3o foi desenvolvida para atender aos interesses dessa gera\u00e7\u00e3o, com foco em qualidade de vida, intera\u00e7\u00e3o e longevidade ativa.<\/p>\n\n\n\n<p>A estreia ser\u00e1 marcada pelo Wine &amp; Yoga, encontro que combina pr\u00e1tica leve de yoga com degusta\u00e7\u00e3o de vinhos. A experi\u00eancia prop\u00f5e um momento de pausa, autocuidado e integra\u00e7\u00e3o social, indo al\u00e9m da atividade f\u00edsica tradicional. A sess\u00e3o ser\u00e1 conduzida por Thai Dias, do Donas do Mundo, influenciadora e anfitri\u00e3 de eventos voltados a mulheres com foco em experi\u00eancia e comunidade. Embora desenhada especialmente para mulheres, a atividade tamb\u00e9m \u00e9 aberta ao p\u00fablico masculino. A programa\u00e7\u00e3o inclui ainda DJ, caf\u00e9 da manh\u00e3 e brindes de marcas parceiras, como Desinch\u00e1.<\/p>\n\n\n\n<p>Segundo Alexandre Frankel, CEO da Housi, a iniciativa acompanha as transforma\u00e7\u00f5es demogr\u00e1ficas e culturais ligadas ao envelhecimento, \u201cO movimento de longevidade redefine n\u00e3o apenas o envelhecer, mas a forma como queremos viver essa fase. O Senior Club nasce dessa leitura e se conecta ao que desenvolvemos com iniciativas como o Senior Living, nosso servi\u00e7o de moradia adaptada para uma gera\u00e7\u00e3o que busca autonomia, rela\u00e7\u00f5es significativas e experi\u00eancias relevantes. Nosso objetivo \u00e9 oferecer um ambiente que fortale\u00e7a v\u00ednculos, bem-estar e um novo modo de viver a longevidade.\u201d<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Housi lan\u00e7a plataforma de experi\u00eancias para o p\u00fablico 50+ em evento na Paulista O Brasil vive um r\u00e1pido processo de envelhecimento populacional. De acordo com o Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE), at\u00e9 2050, pessoas acima de 60 anos representar\u00e3o quase 30% da popula\u00e7\u00e3o, mais de 66 milh\u00f5es de brasileiros. O avan\u00e7o desse grupo [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Housi lan\u00e7a plataforma de experi\u00eancias com evento para o p\u00fablico S\u00eanior na Paulista - Blog Housi<\/title>\n<meta name=\"description\" content=\"A Housi, plataforma l\u00edder em gest\u00e3o de moradia inteligente, amplia sua presen\u00e7a no universo wellness com iniciativas voltadas ao p\u00fablico s\u00eanior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housi.com\/blog\/lifestyle\/evento-publico-senior-paulista\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Housi lan\u00e7a plataforma de experi\u00eancias com evento para o p\u00fablico S\u00eanior na Paulista - 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