{"id":1397,"date":"2026-09-04T16:04:54","date_gmt":"2026-09-04T19:04:54","guid":{"rendered":"https:\/\/housi.com\/blog\/?p=1397"},"modified":"2026-09-04T16:20:21","modified_gmt":"2026-09-04T19:20:21","slug":"gestao-imobiliaria-desde-o-lancamento","status":"publish","type":"post","link":"https:\/\/housi.com\/blog\/rentabilidade\/gestao-imobiliaria-desde-o-lancamento\/","title":{"rendered":"Gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento: conhe\u00e7a as vantagens"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1397\" class=\"elementor elementor-1397\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13690fde e-flex e-con-boxed e-con e-parent\" data-id=\"13690fde\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6be811 elementor-widget elementor-widget-text-editor\" data-id=\"7b6be811\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A <\/span><b>gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento <\/b><span style=\"font-weight: 400\">\u00e9 uma estrat\u00e9gia capaz de influenciar o desempenho de todo o ciclo do empreendimento. E ela ganha ainda mais peso em um mercado aquecido: <\/span><b>nos 12 meses at\u00e9 janeiro de 2026, o setor registrou alta de 19,3% em unidades lan\u00e7adas<\/b><span style=\"font-weight: 400\">, segundo indicadores da Abrainc divulgados pela <\/span><a href=\"https:\/\/www.cnnbrasil.com.br\/economia\/negocios\/setor-imobiliario-abre-2026-com-alta-de-193-em-lancamentos-diz-pesquisa\/\"><span style=\"font-weight: 400\">CNN Brasil<\/span><\/a><span style=\"font-weight: 400\">. Com mais oferta disputando o mesmo comprador, sai na frente quem planeja o produto para al\u00e9m da venda.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2747fb elementor-widget elementor-widget-text-editor\" data-id=\"c2747fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Ao integrar planejamento, vendas e gerenciamento desde as primeiras decis\u00f5es, esse modelo <\/span><b>melhora a previsibilidade de retorno, fortalece a atratividade para investidores e cria bases estruturadas para a ocupa\u00e7\u00e3o de im\u00f3veis novos<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa42ec elementor-widget elementor-widget-text-editor\" data-id=\"2fa42ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Neste artigo, entenda por que esse processo deve come\u00e7ar na fase de desenvolvimento e como a Housi atua para integrar essas etapas. Confira!<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e8d5c4 e-flex e-con-boxed e-con e-parent\" data-id=\"9e8d5c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-762dc62 elementor-widget elementor-widget-text-editor\" data-id=\"762dc62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">\u00cdndice<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none\">\n<ol class=\"wp-block-list\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Por que a gest\u00e3o imobili\u00e1ria deve come\u00e7ar ainda na fase de planejamento?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quais s\u00e3o as etapas de um lan\u00e7amento imobili\u00e1rio?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pilares da gest\u00e3o imobili\u00e1ria no lan\u00e7amento<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">O problema de empreendimentos imobili\u00e1rios planejados apenas para venda<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Como a opera\u00e7\u00e3o influencia o sucesso do empreendimento imobili\u00e1rio?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integra\u00e7\u00e3o entre planejamento, vendas e opera\u00e7\u00e3o no setor imobili\u00e1rio<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">O papel da Housi na gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">FAQ sobre gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71d6ec elementor-widget elementor-widget-heading\" data-id=\"f71d6ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por que a gest\u00e3o imobili\u00e1ria deve come\u00e7ar ainda na fase de planejamento?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e97905b elementor-widget elementor-widget-text-editor\" data-id=\"e97905b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A gest\u00e3o imobili\u00e1ria deve come\u00e7ar na fase de planejamento,<\/span><b> porque \u00e9 ali que se definem as decis\u00f5es que determinam a performance do ativo ao longo de toda a sua jornada<\/b><span style=\"font-weight: 400\">. Come\u00e7ar depois significa corrigir no operacional o que poderia ter sido acertado no projeto.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978d680 elementor-widget elementor-widget-text-editor\" data-id=\"978d680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Quatro fatores definidos nessa etapa orientam a comercializa\u00e7\u00e3o e a capacidade do empreendimento de gerar valor ap\u00f3s a entrega: a <\/span><b>tipologia das unidades<\/b><span style=\"font-weight: 400\">, a <\/span><b>oferta de servi\u00e7os<\/b><span style=\"font-weight: 400\">, o <\/span><b>perfil do p\u00fablico<\/b><span style=\"font-weight: 400\"> e a <\/span><b>estrutura de custos<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0407f3b elementor-widget elementor-widget-text-editor\" data-id=\"0407f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Incorpor\u00e1-los desde a concep\u00e7\u00e3o do im\u00f3vel, por outro lado, fortalece a estrat\u00e9gia de lan\u00e7amento e deixa o empreendimento mais preparado para responder \u00e0s demandas reais do mercado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30a445 elementor-widget elementor-widget-heading\" data-id=\"d30a445\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quais s\u00e3o as etapas de um lan\u00e7amento imobili\u00e1rio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d350e3b elementor-widget elementor-widget-text-editor\" data-id=\"d350e3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Um lan\u00e7amento imobili\u00e1rio passa por sete etapas principais, da pesquisa inicial ao acompanhamento ap\u00f3s a entrega.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-933170f elementor-widget elementor-widget-text-editor\" data-id=\"933170f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li style=\"font-weight: 400\"><b>Intelig\u00eancia de mercado e prospec\u00e7\u00e3o de \u00e1rea<\/b><span style=\"font-weight: 400\">: estudo da regi\u00e3o e busca do terreno certo;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Concep\u00e7\u00e3o do produto<\/b><span style=\"font-weight: 400\">: defini\u00e7\u00e3o do projeto at\u00e9 o lan\u00e7amento;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Apresenta\u00e7\u00e3o do empreendimento<\/b><span style=\"font-weight: 400\">: divulga\u00e7\u00e3o ao mercado e in\u00edcio das vendas;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Pr\u00e9-obra<\/b><span style=\"font-weight: 400\">: prepara\u00e7\u00e3o e ajustes antes do in\u00edcio da constru\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Fase de obra<\/b><span style=\"font-weight: 400\">: execu\u00e7\u00e3o do empreendimento;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Entrega das unidades<\/b><span style=\"font-weight: 400\">: repasse dos im\u00f3veis aos compradores;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>P\u00f3s-entrega<\/b><span style=\"font-weight: 400\">: acompanhamento da ocupa\u00e7\u00e3o e da performance do ativo.<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6b15f elementor-widget elementor-widget-text-editor\" data-id=\"3b6b15f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Nenhuma dessas etapas funciona isolada: a prospec\u00e7\u00e3o inicial j\u00e1 define viabilidade, ocupa\u00e7\u00e3o e retorno do im\u00f3vel. \u00c9 por isso que a<\/span><b> valoriza\u00e7\u00e3o do ativo se constr\u00f3i ao longo de todas as fases<\/b><span style=\"font-weight: 400\">, e n\u00e3o apenas no lan\u00e7amento.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d121ab2 elementor-widget elementor-widget-text-editor\" data-id=\"d121ab2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No mercado,<\/span><b> o ritmo dessa comercializa\u00e7\u00e3o \u00e9 medido pelo VSO (Vendas sobre Oferta)<\/b><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/downloads.fipe.org.br\/indices\/abrainc\/release-indicadores-202605.pdf\"><span style=\"font-weight: 400\">indicador acompanhado mensalmente pela Abrainc<\/span><\/a><span style=\"font-weight: 400\">, que mostra na pr\u00e1tica se o produto conversa com a demanda da regi\u00e3o ou se vai engrossar o estoque.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1068ba7 elementor-widget elementor-widget-heading\" data-id=\"1068ba7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pilares da gest\u00e3o imobili\u00e1ria no lan\u00e7amento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10863a3 elementor-widget elementor-widget-text-editor\" data-id=\"10863a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A gest\u00e3o imobili\u00e1ria no lan\u00e7amento se apoia em cinco pilares, que organizam as frentes de atua\u00e7\u00e3o e mant\u00eam o alinhamento do in\u00edcio ao p\u00f3s-entrega.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6240799 elementor-widget elementor-widget-text-editor\" data-id=\"6240799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li><b>Planejamento e pesquisa<\/b><span style=\"font-weight: 400\">: an\u00e1lise de mercado, p\u00fablico-alvo e viabilidade do neg\u00f3cio;<\/span><\/li>\n<li><b>Gest\u00e3o comercial e marketing<\/b><span style=\"font-weight: 400\">: plano de comercializa\u00e7\u00e3o alinhado ao perfil do comprador;<\/span><\/li>\n<li><b>Gest\u00e3o financeira<\/b><span style=\"font-weight: 400\">: controle de custos, proje\u00e7\u00e3o de retorno e acompanhamento do ROI em<\/span><a href=\"https:\/\/housi.com\/blog\/rentabilidade\/investimento-imobiliario\/\"> <span style=\"font-weight: 400\">investimentos imobili\u00e1rios<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li><b>Tecnologia<\/b><span style=\"font-weight: 400\">: plataformas que otimizam a opera\u00e7\u00e3o e melhoram a experi\u00eancia do morador;<\/span><\/li>\n<li><b>P\u00f3s-venda<\/b><span style=\"font-weight: 400\">: suporte cont\u00ednuo para acompanhar a ocupa\u00e7\u00e3o e manter o im\u00f3vel gerando resultados.<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f829336 elementor-widget elementor-widget-text-editor\" data-id=\"f829336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Juntos, esses cinco pilares evitam que o lan\u00e7amento dependa de improviso e d\u00e3o previsibilidade ao desempenho do empreendimento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f88b66 elementor-widget elementor-widget-heading\" data-id=\"1f88b66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O problema de empreendimentos imobili\u00e1rios planejados apenas para venda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48067a6 elementor-widget elementor-widget-text-editor\" data-id=\"48067a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Muitos empreendimentos s\u00e3o planejados apenas para vender, sem considerar como o im\u00f3vel ser\u00e1 usado depois do lan\u00e7amento. <\/span><b>Quando o foco fica s\u00f3 em inflar o VGV (Valor Geral de Vendas)<\/b><span style=\"font-weight: 400\">, <\/span><b>o resultado s\u00e3o unidades pouco atrativas<\/b><span style=\"font-weight: 400\"> para quem quer morar ou<\/span><a href=\"https:\/\/housi.com\/blog\/cidades\/como-investir-imoveis\/\"> <span style=\"font-weight: 400\">investir<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575fd42 elementor-widget elementor-widget-text-editor\" data-id=\"575fd42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">O efeito aparece logo depois da entrega: <\/span><b>vac\u00e2ncia elevada<\/b><span style=\"font-weight: 400\">, <\/span><b>dificuldade de revenda <\/b><span style=\"font-weight: 400\">e<\/span><b> baixo interesse dos investidores mais criteriosos<\/b><span style=\"font-weight: 400\">, justamente os que olham o retorno no longo prazo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d5549 elementor-widget elementor-widget-text-editor\" data-id=\"f4d5549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A sa\u00edda \u00e9 projetar o im\u00f3vel para atender \u00e0s duas pontas, a venda e o uso real, conectando incorpora\u00e7\u00e3o e gest\u00e3o desde o in\u00edcio. Um empreendimento pensado dessa forma reduz o risco de vac\u00e2ncia e protege o valor do ativo ao longo do tempo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b396ba9 elementor-widget elementor-widget-heading\" data-id=\"b396ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como a opera\u00e7\u00e3o influencia o sucesso do empreendimento imobili\u00e1rio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed4a1c elementor-widget elementor-widget-text-editor\" data-id=\"3ed4a1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A opera\u00e7\u00e3o influencia o sucesso do empreendimento ao preparar o im\u00f3vel, desde as fases iniciais, para atrair moradores e gerar <\/span><a href=\"https:\/\/housi.com\/blog\/rentabilidade\/rentabilidade-de-investimento-imobiliario\/\"><span style=\"font-weight: 400\">rentabilidade<\/span><\/a><span style=\"font-weight: 400\">. Na pr\u00e1tica, quatro fatores se destacam como os mais relevantes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514c60b elementor-widget elementor-widget-text-editor\" data-id=\"514c60b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li style=\"font-weight: 400\"><b>Mix de unidades<\/b><span style=\"font-weight: 400\">: uma configura\u00e7\u00e3o compat\u00edvel com a demanda da regi\u00e3o amplia o potencial de vendas;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Servi\u00e7os oferecidos<\/b><span style=\"font-weight: 400\">: solu\u00e7\u00f5es alinhadas ao perfil do p\u00fablico agregam valor e aumentam a competitividade do empreendimento;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Experi\u00eancia do morador<\/b><span style=\"font-weight: 400\">: processos \u00e1geis e uma jornada positiva favorecem a perman\u00eancia e a recomenda\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Gest\u00e3o da ocupa\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">: estrat\u00e9gias para reduzir a vac\u00e2ncia garantem estabilidade na receita.<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af0c279 e-flex e-con-boxed e-con e-parent\" data-id=\"af0c279\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf5955 elementor-widget elementor-widget-text-editor\" data-id=\"fcf5955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Bem planejados, esses elementos sustentam o retorno do empreendimento e ampliam o interesse de quem investe.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59c6e50 e-flex e-con-boxed e-con e-parent\" data-id=\"59c6e50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1107f7f elementor-widget elementor-widget-heading\" data-id=\"1107f7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integra\u00e7\u00e3o entre planejamento, vendas e opera\u00e7\u00e3o no setor imobili\u00e1rio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a6de9 elementor-widget elementor-widget-text-editor\" data-id=\"83a6de9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">O sucesso do neg\u00f3cio depende de tr\u00eas frentes atuando juntas: planejamento, vendas e opera\u00e7\u00e3o. Quando cada uma trabalha isolada, o ativo perde performance no caminho. Veja o papel de cada uma.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce6793 elementor-widget elementor-widget-text-editor\" data-id=\"7ce6793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400\"><b>Planejamento<\/b><span style=\"font-weight: 400\">: precisa partir das demandas reais do<\/span><a href=\"https:\/\/housi.com\/blog\/cidades\/mercado-imobiliario-brasileiro\/\"> <span style=\"font-weight: 400\">mercado<\/span><\/a><span style=\"font-weight: 400\">, e n\u00e3o de uma tese de vendas descolada da realidade;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Vendas<\/b><span style=\"font-weight: 400\">: ganha um argumento muito mais forte com o investidor quando h\u00e1 uma opera\u00e7\u00e3o estruturada por tr\u00e1s para sustentar a promessa;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Opera\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">: deve estar pronta antes da entrega, n\u00e3o depois, para receber os moradores sem ru\u00eddo.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906dd8d elementor-widget elementor-widget-text-editor\" data-id=\"906dd8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Quando as tr\u00eas se conectam, a transi\u00e7\u00e3o do lan\u00e7amento para a opera\u00e7\u00e3o acontece sem atritos, e \u00e9 isso que sustenta a rentabilidade do ativo no longo prazo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f171a42 elementor-widget elementor-widget-heading\" data-id=\"f171a42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O papel da Housi na gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d28cb elementor-widget elementor-widget-text-editor\" data-id=\"62d28cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A <\/span><b>Housi<\/b><span style=\"font-weight: 400\"> entra no empreendimento antes da primeira venda: atua na gest\u00e3o desde o lan\u00e7amento, conectando estrat\u00e9gia comercial, tecnologia e opera\u00e7\u00e3o j\u00e1 na concep\u00e7\u00e3o do projeto. A ideia \u00e9 simples: <\/span><b>planejar hoje o que vai sustentar a ocupa\u00e7\u00e3o e a rentabilidade l\u00e1 na frente<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656ce0e elementor-widget elementor-widget-text-editor\" data-id=\"656ce0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Para isso, <\/span><b>a marca apoia cada decis\u00e3o em dados de mercado, acompanha indicadores de desempenho e trabalha para reduzir o risco de vac\u00e2ncia <\/b><span style=\"font-weight: 400\">antes mesmo de o im\u00f3vel ficar pronto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b3e29 elementor-widget elementor-widget-text-editor\" data-id=\"a9b3e29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A atua\u00e7\u00e3o da Housi se divide em solu\u00e7\u00f5es que conversam entre si:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3233011 elementor-widget elementor-widget-text-editor\" data-id=\"3233011\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A <\/span><a href=\"https:\/\/housi.com\/decorar\"><b>Housi Decor<\/b><\/a><b> cuida da decora\u00e7\u00e3o estrat\u00e9gica e do acompanhamento da obra<\/b><span style=\"font-weight: 400\">, preparando a unidade para ocupar r\u00e1pido e render mais;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A<\/span><a href=\"https:\/\/housi.com\/construir\"> <b>F\u00f3rmula Housi<\/b><\/a><b> traduz dados de mercado em decis\u00f5es de produto<\/b><span style=\"font-weight: 400\">, do posicionamento do empreendimento \u00e0 prepara\u00e7\u00e3o da equipe de vendas.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21992c5 e-flex e-con-boxed e-con e-parent\" data-id=\"21992c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e6a63 elementor-widget elementor-widget-text-editor\" data-id=\"63e6a63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">O resultado para o incorporador \u00e9 um <\/span><b>lan\u00e7amento que j\u00e1 nasce alinhado \u00e0 demanda real<\/b><span style=\"font-weight: 400\">, com mais argumento de venda e menos risco na ocupa\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca07cb0 e-flex e-con-boxed e-con e-parent\" data-id=\"ca07cb0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-035a6c1 elementor-widget elementor-widget-text-editor\" data-id=\"035a6c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/housi.com\/construir\"><span style=\"font-weight: 400\">Construa um empreendimento Housi<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e22b8 elementor-widget elementor-widget-heading\" data-id=\"b0e22b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ sobre gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ad4b4e e-flex e-con-boxed e-con e-parent\" data-id=\"9ad4b4e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b12fa78 elementor-widget elementor-widget-heading\" data-id=\"b12fa78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que significa gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-832b186 e-flex e-con-boxed e-con e-parent\" data-id=\"832b186\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d55a28 elementor-widget elementor-widget-text-editor\" data-id=\"0d55a28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento \u00e9 o <\/span><b>modelo em que planejamento, vendas e opera\u00e7\u00e3o s\u00e3o pensados de forma integrada<\/b><span style=\"font-weight: 400\"> desde a concep\u00e7\u00e3o do empreendimento, e n\u00e3o apenas depois da entrega das unidades.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-341e892 e-flex e-con-boxed e-con e-parent\" data-id=\"341e892\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71be08f elementor-widget elementor-widget-heading\" data-id=\"71be08f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Por que planejar a gest\u00e3o ainda no projeto do empreendimento?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6180d0 e-flex e-con-boxed e-con e-parent\" data-id=\"c6180d0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc3804 elementor-widget elementor-widget-text-editor\" data-id=\"dcc3804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Porque decis\u00f5es de projeto, como tipologia das unidades e servi\u00e7os oferecidos, definem a performance operacional futura<\/b><span style=\"font-weight: 400\">. Planejar cedo evita retrabalho, acelera a ocupa\u00e7\u00e3o e reduz o risco de vac\u00e2ncia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b54f12 e-flex e-con-boxed e-con e-parent\" data-id=\"9b54f12\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c502851 elementor-widget elementor-widget-heading\" data-id=\"c502851\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A gest\u00e3o desde o lan\u00e7amento ajuda a atrair investidores? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb47a6b e-flex e-con-boxed e-con e-parent\" data-id=\"bb47a6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e72aca elementor-widget elementor-widget-text-editor\" data-id=\"6e72aca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sim<\/b><span style=\"font-weight: 400\">. O investidor busca previsibilidade de retorno, e um empreendimento com gest\u00e3o estruturada desde o in\u00edcio transmite mais seguran\u00e7a na condu\u00e7\u00e3o do ativo, o que aumenta a atratividade.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91ce73a e-flex e-con-boxed e-con e-parent\" data-id=\"91ce73a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f229e70 elementor-widget elementor-widget-heading\" data-id=\"f229e70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quais empreendimentos mais se beneficiam desse modelo?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2913cb3 e-flex e-con-boxed e-con e-parent\" data-id=\"2913cb3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c424f51 elementor-widget elementor-widget-text-editor\" data-id=\"c424f51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Os <\/span><b>empreendimentos voltados \u00e0 loca\u00e7\u00e3o<\/b><span style=\"font-weight: 400\"> s\u00e3o os que mais se beneficiam, sobretudo studios, im\u00f3veis compactos e ativos pensados para gerar renda com aluguel, tradicional ou flex\u00edvel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79b1eb9 e-flex e-con-boxed e-con e-parent\" data-id=\"79b1eb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4766ec8 elementor-widget elementor-widget-heading\" data-id=\"4766ec8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9 poss\u00edvel estruturar a gest\u00e3o depois que o projeto j\u00e1 come\u00e7ou?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8093928 e-flex e-con-boxed e-con e-parent\" data-id=\"8093928\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b7f34 elementor-widget elementor-widget-text-editor\" data-id=\"f0b7f34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sim, embora o ideal seja come\u00e7ar cedo<\/b><span style=\"font-weight: 400\">. Ajustes na estrat\u00e9gia comercial e no modelo operacional podem ser feitos em fases mais avan\u00e7adas, mas com resultados mais limitados do que quando a gest\u00e3o \u00e9 planejada desde a concep\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descubra como a gest\u00e3o imobili\u00e1ria desde o lan\u00e7amento garante rentabilidade. Saiba como reduzir custos e preparar seu empreendimento para o sucesso operacional.<\/p>\n","protected":false},"author":15,"featured_media":1399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[41],"class_list":["post-1397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rentabilidade","tag-rentabilidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Servi\u00e7os em empreendimentos imobili\u00e1rios: o guia completo<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a os servi\u00e7os em empreendimentos imobili\u00e1rios. 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